Showing posts with label mate. Show all posts
Showing posts with label mate. Show all posts

Tuesday, 3 September 2013

Are you all right there, mate?

If anyone thought to revive that great 1970s sitcom Are You Being Served, the first thing they would need to revisit is the title.


Because the universal greeting in the nation’s shops, pubs and restaurants has now become “Are you all right there?” To which a male speaker will almost invariably append the word “mate”.

I am led to believe that the correct conversational reply to this gambit is “I’m good” (short version) or “Yeah, I’m good, mate” (in full).

The problem is that, in reality, I’m very far from good. Because only five words into my nascent relationship with whichever shop assistant, barperson or receptionist is addressing me, I find myself in a thoroughly bad mood.

I want to respond by pointing out that theirs is a blanking stupid question. Because clearly I am not all right, in the sense of being in full possession of everything I could possibly desire.

In fact, though it may come as a surprise to them to learn this, I find myself in want of a newspaper, drink, meal, ticket, check-in or some other trifle of that sort. Which is why I have taken the trouble to present myself at their place of work and join a dispiriting queue for their attention. Having finally reached the front of that, I would now very much like them to provide whatever product or service their employer is offering speedily, efficiently and with the modicum of respect that is due to the customer who ultimately pays their wages.

Which might be more evident if they kicked off the exchange with something more along the lines of “How may I help you, sir?”

This wish apparently marks me down as stiff, formal, old-fashioned and undemocratic - all of which I am happy to accept as perfectly accurate descriptions of my character.

I can still remember vividly the first time a shop assistant addressed me as “sir” rather than “son”, in Turners’ camera shop in Pink Lane in 1968. It put a spring in my step for days. I little thought that, 45 years later, I would have regressed to being classed as some spotty minimum wage employee’s “mate”.

No wonder I do more of my shopping online every month.

However, while the internet undoubtedly has its uses, it is also a joy to escape from it from time to time. I write this having just returned from three nights in a friends’ cottage in Snowdonia, where the presence of a large mountain at the bottom of the garden ensured a complete absence of TV and mobile reception.

The view from our bedroom window: Snowdon in the middle

Deprived of news, soaps, dramas, e-mails, phone calls, texts, Twitter and Facebook, we talked to each other, ate and drank to delightful excess, and tried to work some of it off by walking through the hills.
Which are, for some reason, curiously free of the giant wind turbines that seem destined to proliferate throughout Northumberland.


Add in the proximity of sandy beaches as fine as anything in the North East, and a positive feast of steam railways, and you may perhaps understand why I have returned more relaxed and refreshed than I have felt after any break I have taken in many years.

In fact, only one thing marred the whole experience. It occurred when we walked into a chapel near my friends’ house, now converted into a licensed cafĂ© to cater for the physical needs of walkers rather than the spiritual needs of the local community.

I strolled cheerfully up the counter only to be greeted with the dread words “Are you all right there?” 

To which I could only reply, with infinite sadness, “Well, I was.”

Shortly afterwards, by pure serendipity, I found myself on a beach in Tremadoc Bay where I secured a faint mobile signal for just long enough to place a winning bid on eBay for the Newcastle trolleybus destination blind that has long been the one material possession I felt I needed to make my life complete.


So: yes, strategic access to the internet has its benefits. But if I had the choice, I’d gladly give it up tomorrow for the polite and personal service of the slower-paced analogue world in which I grew up. 


Originally published in The Journal, Newcastle upon Tyne.

Tuesday, 3 August 2010

What's wrong with some respect, mate?

One of the great milestones of my life was the first time a shop assistant called me “sir”, as opposed to “son” or “ye thor”.

Turners camera shop in Pink Lane was the place, the year 1968 (making me 14) and I was planning a major purchase: a new film cassette for the cheap and nasty “own label” camera someone had conned me into buying, instead of the Kodak Instamatic I really wanted.

I naturally suspected that the assistant was taking the mickey and looked over my shoulder, expecting to see the older figure he was addressing. But blow me down if he didn’t say it again a couple of times, and almost seem as though he meant it. It put me in a good mood for days, and made me a loyal customer of Turners until the business expired.

Compare and contrast my experience of last week, as a white-haired bloke, approaching the till at the PC store in Kingston Park clutching the cable I needed to connect my computer to some other electronic gizmo. The price was an amazing £23.99, for something that can’t have cost more than a quid to make, albeit encased in at least a fiver’s worth of packaging.

“All right, mate?” the youth behind the till enquired. I was sorely tempted to point out that we were neither in a sexual relationship nor friends, making the word “mate” wholly inappropriate. It’s the speech I normally deliver to white van drivers who ask me for directions, shortly before they drive off in a flurry of screeching tyres and unprintable obscenities.

But life is short, so I decided to grit my teeth and let it go. Even when he proceeded to call me “mate” at least twice more during the simple process of ringing my purchase through the till. I just made a careful mental note never to shop there ever again.

Don’t retailers cover this sort of thing during the “staff training” sessions for which they all seem to close for half an hour every week? The only possible commercial justification for addressing a middle-aged customer as “mate” would be if the store had blood pressure monitors on special offer at the point of sale, and a demanding sales target to be met.

Or axes, possibly. If they had had one of those to hand I might well have bought it and used it to underline how I felt about their approach to customer service.

Apparently this is an age thing. My wife informs me that it is completely unrealistic to expect any sort of formality or respect from the young. They’re just not taught it any more.

Well, here’s a business-winning idea for retailers everywhere. Why not follow the fine example of B&Q and recruit older workers instead of spotty youths? (Thinking about it, can it be pure coincidence that B&Q does sell axes?)

In a PC store, the OAPs may not have a clue what they are talking about but then neither do most of the customers, so at least it will be an entirely level playing field.

They probably won’t swear, they certainly won’t wear trousers with the crutch below their knees (though they may have waistbands halfway up their chests), they will have some grasp of mental arithmetic, a smattering of common sense, and they won’t address your customers as “mate”.

Surely that has got to be a win-win situation for retailer and customer alike?

Mind you, when I got home, I realised that I had bought the wrong cable, but could not face going back for a refund or replacement since this would doubtless involve being patronised as a technologically illiterate old moron. So that was £23.99 straight down the gurgler. Back of the net, mate, as a rude young retailer might well put it.


Originally published in The Journal, Newcastle upon Tyne.